How to approach hotels for a complimentary stay as a blogger (with e-mail template!)

So you’re a (travel) blogger, and you’re planning a fancy schmanzy holiday, but it would be pretty nice if you could cut the cost a little by setting up a sweet little arrangement with a local hotel. Right? Maybe a complimentary stay in exchange for a blogpost? Ofcourse it would be. I’ve done it MANY times and have had good success with it. I constantly hear other bloggers failing to score free hotel stays, though, and to be fair I’m not surprised. It’s not hard, but there IS an art to it. So today I lift the veil and share the secret with you! This strategy doesn’t only work for hotels, but for ANY collaboration you’d like to do as a blogger.

This is a very comprehensive 1700-word post (I had a LOT to say on this topic), so get ready!

GET THE E-MAIL TEMPLATE

So who am I to write this post? I run two travel blogs, one in Dutch and one in English. For my travel blogs I’ve stayed in a fair amount of hotels for which I did a barter deal: I got a complimentary stay, if I posted about it on my blog. I also worked on a project for a MAJOR travel brand where I got to send bloggers away on press trips (SUCH fun work, I promise you). So I’ve been both on the blogger and on the brand side, so I feel like I’ve got a pretty good grasp on the art of  successful pitching.

First off: the very first thing to consider is the following. Without this answer, there is absolutely no point in e-mailing. So please read the question carefully, and have a good answer. Ready? Here we go:

Why should hotels work with you? What do you have to offer?

Trust me: ‘I can write a blogpost and have 300 twitter followers’ is not the answer. Anyone can start a free website, and anyone can buy followers. This is not to say you’ll only be successful in scoring collaborations if you have big follower numbers. No, I’ve gotten complimentary hotel stays at 2,000 uniques a month. But you need to have a solid offer. This is a business deal, remember? If you’re not 100% confident your content will get the hotels bookings, don’t even bother emailing. This isn’t about you… this is about how you can help them develop their business.

Secondly: the better match a hotel is for your readers, the better your results will be off the collaboration. So please don’t go pitching a $500 a night-hotel, when your readers are broke college teenagers. There’s no use. Yes, you MIGHT get a fancy free stay, but none of your readers will book the hotel, and so there is no return on investment for the hotel. Not only will this reflect badly on any future collaborations you might do (why should we hire you if you got hotel X no bookings?), it might scare the hotel off of working with bloggers altogether. So if you’re a family blogger, choose a hotel that’s great for families. Budget bloggers, go for budget hotels and hostels. Fitness bloggers, choose a hotel with great wellness or workout facilities. Etc, etc. Again: PLEASE only email if you truly think your blogpost might get the hotel bookings.

Setting up a successful collaboration starts with choosing the right hotel for your blogs audience.

Also, please make sure you have the below, before you even so much consider emailing :).

    1. Your own domain
      Not a cold hard requirement, but I would REALLY recommend this. Why should a brand take your blog seriously if you don’t take your own site seriously? Or at least: not serious enough to own your own domain. If WordPress/Blogger owns your site they can take it down any time. If you have your own domain, it not only looks a lot more professional, but it also shows brands you mean business. And it only costs a few dollars!
    2. A professional looking email-address
      So like #1 this isn’t a cold hard requirement, but I would highly recommend it. Please don’t email with your gummybear23@hotmail.com address. It’s just… how would you feel if YOU hired someone with that email-address? Doesn’t exactly inspire confidence, right?

This guide tells you how you can work with hotels as a blogger. It includes tips and a handy email template so you can send smashing pitches.

How to structure your email:

An email should always answer more questions than it raises. So make sure your email is clear, complete and professional. Don’t write a great big novel, but also make sure you really sell this deal. Make sure they realize what an incredible addition you are to their business. These are the questions you need to answer in your pitch.

1. Who are you?

People want to talk to human beings, so please don’t forget to introduce yourself briefly, it’s the polite thing to do. Keep it short.

2. Why are you emailing?

Explain briefly what the reason is for your email. Most likely this will be because you are visiting a city on a certain date, and wanted to see if they work with bloggers, and would be willing to consider a collaboration with you.

3. What is your blog, what are your stats, and why is it a good match with the hotel?

Mention your blog, your stats & social stats (DO. NOT. LIE.) and explain why your blog is a good match with a hotel. For example: hotel X is a family friendly hotel in location X. Your readers are mostly females with families, and location X is a very popular holiday destination for your audience.

4. What are you asking for?

Are you asking for a discount or a free stay? For how many nights? And for how many rooms? Be clear. If this doesn’t work for the hotel, they will either say no (fair play to them!) or they will get back to you with a counter offer.

5. What can you offer in return?

Under promise, overdeliver. Don’t promise five hundred Instagram updates if you can only do two. Tell them if they are getting a blogpost review, or simply a mention in a destination article. Make sure there is no confusion about the deliverables, and then deliver them. If they held up their part of the arrangement, so should you.

6. Do you have examples of collaborations you’ve done before?

Any links to hotel reviews you have would be good, but please only send ONE link. Either to the most popular hotel reviews you have (the more comments under it from people wanting to book it, the better!) or to a category with your reviews in general. Mention how many hotel bookings you’ve delivered on previous collaborations.

BE AWARE that during the high seasons, many hotels can’t afford to do any complimentary stays with bloggers, as this is the time they have to make up for any losses during the winter season.

hotel-sign-neon-letters

FAQ:
What is the best time to email hotels?
The earlier the better, but a year ahead of time is probably a bit much. I would say anywhere from six to two months before your stay. If your stay is coming up faster than that: just give it a shot, you’ve got nothing to lose. But accept they may not be able to arrange something for you. A lot of hotels have a certain amount of rooms they decidate to media stays per month, and if they’re all booked up, that’s it.

Do I need/send my mediakit?

I personally don’t think so. You’re mentioning everything that matters (name, stats, niche, examples of other collaborations) in the email, so there’s no read need for a mediakit that clutters up someones mailbox. You can always mention in your email that if they want your mediakit, to just ask, and you’ll send it.

How do I know who to email?

A lot of times you’ll email the general contact address which you’ll find on the hotel’s website, which is fine. But if you can find the marketing manager’s direct email, that’s even better. Even if you can’t find the direct email, it’s worth looking up the marketing managers name on LinkedIn, so you can at least use a personal ‘Dear X’ at the start of your email. All the little bits help :).

When do I need to follow up?

I would personally follow up two weeks after sending the email. Just casually remind them about your email, and ask if they’ve had a chance to take a look at it yet. If you’re pressed for time, one week is also fine. But please don’t send a follow-up email within a week of sending the initial pitch, that’s just desperate.

Do I need a contract?

I haven’t used contracts for most of my complimentary stays. If you want to though, you can use one that outlines what both parties are responsible for in this collaboration. This post by Alicia can get you started.

What are the minimum visitor numbers you need to get a complimentary stay at a hotel as a blogger?

There really is no set rule for this! So this is my personal preference, but I would wait until you have at least two to five thousand unique monthly readers (UV, not pageviews!), so you’re sure you have something to offer. The more the better obviously. But it’s more important if you have a great niche that’s a perfect fit for the hotel, and how engaged your audience is. If you have either, you have to really stress that. For example: I know a few hotels I’ve reviewed have gotten MULTIPLE bookings from my review, so I mention that :).

Finally: ALWAYS be polite. How you act in your email contact with the hotel  not only reflects upon you,  but upon ALL bloggers in general. Who knows… you might be the first blogger they’ve ever been in touch with, and if you’re rude, that might scare the hotel off of working with bloggers in general. The hotel may have very good reasons to say no to a collaboration, and if they do, please be graceful. You don’t want to be known for being rude (and as someone who works with bloggers at a company, yes, we gossip about you). Always take the high road and stay professional. Also understand that no matter how spectacular your email is, blogger collaborations aren’t the hotels main focus, so you’ll probably only get a small number of replies to your pitch.

If you’d like to see some of my (Dutch, sorry!) reviews of hotels, you can see them here.

GET THE E-MAIL TEMPLATE HERE

I’m sure that with these tips, you’ll absolutely SMASH your first collaboration with a hotel, but to help you even more I’ve put together an easy to fill out e-mail format for you that you can use whenever you approach hotels for collaborations! All you have to do is fill in the blanks, and you’ll be sure to send a hard to resist pitch! Click below to buy it!

Have you ever written a blogpost about a complimentary stay?

 

This guide tells you how you can work with hotels as a blogger. It includes tips and a handy email template so you can send smashing pitches.

PIN IT

134 comments

  1. LisaLDN

    This is AWESOME, Milou! Super helpful :)

    Reply

    1. Explorista

      Thanks so much! Feel free to share if it helped :) I really hope it helps many bloggers!

      Reply

      1. mel

        Hi! I signed up but I haven’t received the template. Can you please help me?

        Reply

        1. Explorista

          Hi Mel, please email me! x

          Reply

          1. Ashley

            I am having the same problem as Mel!

      2. tatiana

        This is great
        how do i get the email?

        Reply

        1. Explorista

          Sign up to the email list and it will send you a link to the email template. X

          Reply

    2. Cornelis

      Thank you for reassuring me i’ve been doing a good job. I’m only blogging for a few months and always handled my e-mails like this. This method got me 3 hotel stays in Amsterdam and Budapest.

      Reply

      1. Daniella

        Hi Cornelis,

        I am planning a trip to Amsterdam and would like to pitch some hotels.
        Which hotel did you pitch for a stay?

        Thanks!

        Reply

    3. Heather S

      I’m new to this so thanks for this super helpful post! I looked at some of the pictures from the Dutch hotels…wish I could read them!! The hotels look amazing!!

      Reply

      1. Explorista

        Thank you! I’m glad you found this article helpful :-)!

        Reply

    4. Hilary

      Hi! I’d love to check out your email template! Such great advice.

      Reply

  2. Annika

    From my experience emailing the general email address of the hotel is usually a waste of time unless the hotel is very small. Most places will have a media/press section with a direct contact or I send a tweet first asking for a contact person/email address. Also making good contacts with PR companies always helps as they will usually have multiple clients or hotels with properties in different places – once you can deliver good content for one of them, it is a lot easier to get repeat ‘work’ from that.

    Reply

    1. Explorista

      Hi Annika! In my experience it isn’t a waste, but then many hotels I’ve approached don’t have a PR section. If they have one though, that’s definitely better than the general email. Your tip about PR agencies is good too, although most of my contacts have been direct :)

      Reply

    2. Annika

      You stole my name!! This is also a really good tip, thanks so much.

      Reply

  3. Ed Troxell Creative

    Great post! Well laid out and the email format is 👌

    Reply

  4. Helen @ Hel On Heels

    Wow! This is so helpful! Thanks for the awesome information!

    Reply

  5. Matea

    This is a perfect and super helpful post, thank you so much for sharing! :)
    Have a great week! xx

    Reply

  6. Ruthie Turner

    Hi Milou,

    Thank you for sharing your expertise knowledge on how to pitch to brands. As a newbie blogger based in Florida, I know I still have a lot to learn. BUT pitching to tourism boards and companies is on my list of things to do for this year. I’ve never pitched to a company before. Reason being, is I don’t have the numbers on my blog to show for. However, I am working on that.

    I’m looking forward to putting together an email to pitch to companies. Again, thank you for sharing!

    Best,
    Ruthie

    Reply

  7. Katie

    This is a very helpful posts! I’m interested in building up a section on my blog for travel, but I don’t really have much money to do so. I’ve always wondered how travel bloggers get their complimentary stays when they may be first starting out and now I’ve got great info on how to approach hotels. Thank you so much for putting this together!

    Katie:)

    Reply

  8. Charlotte

    Great post as usual Milou! Love how detailed it is :)

    Reply

  9. Cigdem Depeli

    Ik ga me ook aanmelden! HAHAH! Ik heb zelf een eigen template die ik gebruik maar ben heel nieuwschierig naar hoe jij het aanpakt! Straks als ik thuis ben ook je volle artikeltje lezen! In iedergeval heel trots op je babes, keep up your good and hard work! liefs, cigdem

    Reply

  10. Sarah Barnes

    This is super helpful, it’s what I’ve been doing (with some success) but it’s great to know that I’m on the right track. I send a link to my Media Pack (uploaded onto Dropbox and the link shortened using Bit.ly) that way people have it if they want to see it without clogging up their inbox :)

    Reply

  11. Sheena

    Thanks so much for such an informative post, Milou! I think new bloggers are generally apprehensive about how much we have to offer to ask for comp stays, but you’ve provided some great advice and that’s really encouraging! Thanks (:

    Reply

    1. Explorista

      I’m so glad it’s helpful for you!

      Reply

  12. Ida Pahus

    These are greats tips!! I have never worked with a hotel before but I would love to, though I don’t have that many followers. I hope I once will be able to work together with one!! That would be such a dream of mine coming true.

    Reply

  13. Lisa

    Thanks for posting (& the free download). I’m daydreaming of being able to do this and incorporate it to my blog, and hopefully someday I can make it a reality!

    Reply

  14. carla

    Thanks for sharing this, I will try with a budget friendly hotel in Cebu Philippines. Wish me luck and all the best to you too!

    Reply

    1. Explorista

      Let me know how it works out :D

      Reply

  15. Shirley Hollick

    Great information. I have sent out a few queries similar to this without success, but I will keep on trying. What is your success rate? Also wondering if you ever ask for and receive complimentary flights or travel within a country?

    Reply

    1. Explorista

      Hi Shirley,
      I wouldn’t really have a percentage for you, but my success rate is quite high. I always keep an eye on hotels that have worked with bloggers before, as it helps if they’re already open to the idea. I would never ask the hotel to pay for my flights or transport, but in general you could use the pitch for that too, yes, for flight or transport partners! Good luck!

      Reply

  16. Soumya Nambiar

    Interesting. I had written something on similar lines a few weeks back.

    Reply

  17. Alicia

    This is such great advice. I can’t wait to use this to help out my viewers!

    Reply

  18. Samantha | There She Goes Again

    Milou, this post is awesome! I’m currently building up my Unique Visitors and my social media audience, but as I’ve been gradually nearing my goals, I’ve been wondering how exactly to go about contacting hotels or companies for collaborations. Thank you for taking the time to go through all of this!

    Reply

    1. Explorista

      I’m so glad you found the post helpful. You have a gorgeous blog and I’m sure you’ll be successful with this!

      Reply

  19. Megan

    Hi Explorista, my sign up hasn’t worked (I tried twice) but I’d love to receive this.

    Thanks

    Reply

    1. Explorista

      Hey Megan, I’m sorry to hear that. I’ll definitely email you the direct link, but just for my own understanding: are you having issues signing up to the email list, receiving the password or accessing the library :)?

      Reply

  20. Jackie

    This is such a great post! I’ve considered the idea, but haven’t had any real reason to look into approaching a hotel about a stay. I’m definitely going to keep this in mind for when the time comes.

    Thanks for sharing – seriously, I’ll bet a TON of people will find this super helpful

    Jackie

    Reply

    1. Explorista

      Thanks for your comments Jackie. Hope it helps you! Loved your blog :)

      Reply

  21. Hannah T.

    Thanks for sharing this!

    I will definitely be needing my own domain…

    Reply

  22. Riselle

    Excellent post. Super helpful. However I can’t seem to find the templates, even after I subscribed. Can you please point me in the right direction?

    Reply

    1. Explorista

      Hi Riselle, Thanks for getting in touch! You will find the template in my free library: https://explorista.net/free-library. The password is in the confirmation email. If you can’t find it: email me, and I’ll shoot it on to ya again! X

      Reply

  23. Cavaforlunch

    Great article! (Hopefully) very helpful xx

    Reply

  24. Alyson

    I think I know what I’m doing wrong ( I never even get replies) I’m shooting off emails, pretty much as you advise and with great viewing figures, just a few weeks in advance, we travel full time and never forward plan by months as you advise above. That would be impossible for us to do. Maybe I need to plan each country like a military operation if we want to free stays. Hmmm…something to think about. As I said on your pin, ll the promotions we’ve done, the hotels and villas have contacted us. We have a Google number 1 for SriLanka, so they come knocking.

    Reply

  25. Kendra

    Thank you so much for the information! I am looking to do the same thing to enhance my blog for my readers. I too am a newbie and I’m looking to grow my blog. I love traveling and I would love to turn it into my career!

    Reply

  26. D. Michael

    Great post. Thanks for sharing.

    Reply

  27. Dalal

    Thank you for the blog post, it gives me a boost to try my first pitch. Wish me luck ^^

    Reply

  28. Christina Boyce

    I can not thank you enough for this post. It was extremely informative and effectively helpful. I appreciate it.
    Christina

    Reply

    1. Explorista

      I am so happy to hear that :) X

      Reply

  29. Marcie

    This is very helpful! I’ve had luck pitching to PR firms for stays but I’m going to start approaching individual hotels. Thanks so much for the tips!

    Reply

  30. Stephanie

    Really nice post! We do it the same way :) We are always a little bit short on timing but hey it works a lot of time and we have good contacts over the world because of it.

    Reply

  31. video.gregbullo.com

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    Reply

  32. Maria

    Hi there! Very helpful post, I was researching how to approach hotels and this looks like a way to go :) I’ve done this in the past, back when I was working in the tourism industry. Kind of wrote to hotels on my own, saying I work for this company, and in order to sell your hotel better, I’d like to see it for myself. Got 3 nights in 3 different 5* hotels in Oslo – not too bad, considering their prices!
    Now, I’ve got a travel blog and slowly building my audience, so it might be time to try it out.
    Thanks again for all the helpful tips!
    Cheers, Maria

    Reply

  33. Christie

    Thanks for this post! Very helpful. Random question… I know the subject line is very important since it’ll be the reason they do or don’t decide to open it, but I can’t for the life of me figure out a good one. Can you share what email subject you use when you send these pitches? Thanks a million in advance :)

    Reply

    1. Explorista

      I usually go for something like ‘Blogger partnership (dates)’!

      Reply

  34. Dan

    Milou, thanks so much for sharing the great ideas outlined in your post. I have a website about Barcelona and I’m planning to pitch some Costa Brava hotels based on your tips!

    Reply

  35. lorena

    Thank you so much for your tips!!!! that’s what I was looking for! thanks for the templates as well.

    Reply

  36. Chalana

    Hoi!
    Net dit artikel gevonden, bedankt voor de goede info en de template. Het is erg moeilijk als beginnende blogger en veel bloggers doen ook ‘geheimzinnig’ over dit soort dingen. Nogmaals bedankt!

    Reply

  37. Jerry / Escape the Mundane

    Hahahah! I had bookmarked this page a while ago to revisit later to get some tips. I read it again now and just realized that it was the Dutchess, who wrote this :D! Thank you for the great tips. I’ve done a lot of collaborations with hotels in the past, but getting them from other countries than Finland has proven very difficult. Hopefully this will help me break through the barrier. Thank you, Milou :)!

    Reply

    1. Explorista

      I’m sure you’ll do amazing my dear friend! Hope to see you soon again, somewhere!

      Reply

  38. Ankita

    I’ve followed pretty much all these tips in my emails for an upcoming trip. Fingers crossed. Wish me luck!

    Reply

    1. Explorista

      Good luck Ankita! Hope it works out for you :-) Also: loads of hotels never reply, so please don’t get discouraged!

      Reply

  39. Ella - Matkalla kaiken aikaa

    Thank you so much for this post! Our blog is still a baby but with these tips I managed to organize our first complimentary stay. Singapore, here we come!

    Reply

    1. Explorista

      So happy to hear that, enjoy Singapore Ella!

      Reply

  40. Let's go to DR

    Thank you so much Milou for this post, I’m planning my first complimentary stay, but I didn’t have any idea, how to do it. I think this can help me a lot.

    Reply

  41. Peggy

    Very helpful, thank you for this!

    Reply

  42. Emily

    This is really helpful, thank you so much!

    Reply

  43. Beach hotel Croatia

    Very nice and usefull post. Thank you!

    Reply

  44. dawn

    Just what I was looking for. I really appreciate you taking the time to share your knowledge. My blog has been around for years, but I am just starting to take it more seriously. I had thought I don’t have the numbers to work with hotels, but a blogger friend has encouraged me to give it a try. Hope I am not wasting my time!

    Reply

    1. Explorista

      You’re very welcome. It’s never a waste of time if you walk away with experience :-) Just remember if you don’t hear from a hotel it’s usually not personal!

      Reply

  45. Jessica

    Awesome! i need to get my UV rates up! I want to start pitching but I want a solid base… nice post and very helpfull

    Reply

  46. Kat

    I feel like a technical handicapped person, I cannot find the email template *facepalms*
    Any help? I have signed up to the newsletter, but to no avail!

    Reply

    1. Explorista

      Hi Kat! You should have received confirmation emails that hold the link to the page where you can find the template. Can you let me know if you did? :-)

      Reply

  47. Twana

    This is so awesome and so helpful! Im new at this but travel is my passion and this is what I want to do!!!
    I dont have a blog or website yet, but its in the works! How many followers you you suggest I get before I approach hotel?

    Reply

    1. Explorista

      Hey twana, probably at least 5,000. But it’s all relative. If you have a very strong niche (like safari’s or hiking) it could be less. But he most important thing is: you’re not doing this for yourself. You have to have actual influence to be able to help a hotel. Or else you are basically scamming the hotel if you know no one will be reading the post or booking the hotel :).

      Reply

  48. Caterina

    That’s great! Thank you! I’m in Miami the next month and trying to get a few hotel collabs, it’s really difficult. But sometimes it works. Thanks for your additional tipps and your nice post.
    Love,
    Caterina

    Reply

    1. Explorista

      Hi Caterina, glad to hear you found the article useful. So happy to hear! X

      Reply

  49. Amy

    Hi There :)
    I signed up but the links just take me to newsletter signup. I was really after the email template?
    Thanks :)
    Amy

    Reply

    1. Explorista

      Hi Amy, you have to sign up to the newsletter to access the template. XM

      Reply

  50. olivier

    hi,

    i signed up to your newsletterto get acces of your template but i dont recieve the email…

    Reply

    1. Explorista

      Hi Olivier! Feel free to email me at info at explorista.net and I’ll send the link to you! :)

      Reply

      1. Sissy Kiriakou

        Hi !

        Your article was extremelly helpful. Altought even that I subscribed I didn’t get the free tamplate.

        Reply

  51. Eran

    Hi Milou,
    Great post!
    I’m traveling in about a month and only now got to read about this “pitching” thing. Do you think it makes sense to contact the hotel when I already booked a night there? Should I mention it in my email?
    I would like to hear from your experience…

    Also, in general, what email address would you use, personal or the blog’s one?
    Thanks!

    Reply

    1. Explorista

      Hi Eran,
      You could certainly do that, you’ve got nothing to lose there :). Always use your blogs email address!

      Reply

  52. Cindy deRosier

    Thank you! This is so helpful. I’ve signed up for your newsletter.

    Reply

  53. clara

    Such a helpful post!

    Reply

  54. Leanne Holder

    Thank you so much for this! I’ve been needing help on my emails for ages. I think stating about ‘heading to that location’ is a good idea!

    Reply

  55. Danny

    Hi all,
    I’m from Hotel NuVe Group, a hotel chain in Singapore. Let me know if anyone of you are visiting Singapore and we can definitely collaborate on something.
    Cheers!
    Danny
    danny.ng@hotelnuve.com

    Reply

    1. Explorista

      Now this is a lovely message. Thank you Danny! Super helpful!

      Reply

  56. Nicola

    Amazing post! Thank you so much for this!
    xx Nicki

    Reply

    1. Explorista

      You’re welcome Nicki!

      Reply

  57. Nadia

    Thank you very much for your post. I am working on expanding my “reviews” niche and was looking for ways to obtain products/services to review on. Your post is very helpful.

    Reply

  58. Michelle

    Great suggestions. I live in Hawaii and would love to blog about the hotels but staying there is too pricy and it’s hard to get the whole experience without staying – think I’ll try some of these techniques and see how it goes.

    Reply

  59. Kgosi

    Hi i signed up and i haven’t gotten the template

    Reply

  60. the adventurer

    This post is a life saver!! i had no idea what to write in my email or how to even begin writing! Thank you for sharing this with us =o)

    Reply

  61. The Travel Speak

    Hey, thank you for this post. I have a quick query, what if this is the first time and I haven’t reviewed any hotel earlier, but my blog/website is doing well ? As in what is I don’t have any previous collaboration, what to do then? Any suggestions would be welcome :)

    Cheers,
    Amar
    The Travel Speak

    Reply

    1. Explorista

      Hey Amar, that’s fine. There’s two ways to deal with this: the best one is to write a review of a hotel you’ve already stayed in and paid for yourself, so you have an example of your work. The second option is to just send them to an example of your general work, and describe in detail what you would deliver for them!

      Good luck!

      Reply

  62. Hannah withington

    Hi Milou!

    Great post, thank you for sharing! It’s really helpful.

    I am currently working with my friend Giulio Aprin (@giulioaprin on Instagram), in the hope of starting to progress his blogging into travel as currently it is more photography and lifestyle based. I would love to read your email template but when I try to sign up to the mailing list it keeps telling me I’ve already tried to sign up previously- which I haven’t. Any chance you could email it to me?

    Thanks so much!
    Hannah

    Reply

  63. Renata Alves

    Hello hello!
    This post helped me so much. I just started reaching out to some places with no results but I’m very confident in my email structure. If you EVER have a moment I would love to discuss it in private with you!
    Big success for the blog!

    Reply

  64. Juli Purcell

    Hi there! THank you so much for this post!
    I have a question:
    If they offer a reduced rate that is actually only about $10 less than their listed room rates, how would you counter?
    I have a following of 25k+ across my social media channels and average 50000 unique visitors a month on a page. I sent an email to my first collaboration hotel and they countered with a room rate of $135/night, But their online listed rate is $150 with a $10 discout if you are booking more than a month in advance… I don’t know how to respond???

    Reply

    1. Explorista

      Hi Juli! Thanks for your comment: sorry for the late response, I was spending the weekend offline at my parents house :). I would simply email them back saying: “I’m sorry, but at this moment in time we are only able to consider fully comped stays” or if the rate they offer is simply to high just say “I’m sorry, but the media rate does not work with my budget.”

      Reply

  65. Christina

    Hi Milou.
    Such a great post! I am new at this, but I am sure your post can help me.
    I have signed up for your newsletter to get your template to pitching hotels, but I didn´t receive the confirmation email from you ?

    Reply

    1. Explorista

      Hi Christina, odd that you’re not getting it… can you email me and I will send you the template! :)

      Reply

  66. Mellie Michelle

    Thanks for this information. I’m in the process of pitching to hotels now. I’ve tried clicking on the image that states to get the PDF of the template. It’s not working. Keeps asking my to sign up. Anyway I can get that template? Thanks in advance!

    xx
    Mellie Michelle
    Beauty Blogger

    Reply

    1. Explorista

      Hi Mellie,

      That’s very odd, it works for me. Have you tried a different browser? If you email me proof of email list sign up I will gladly send you the pdf.

      Best wishes!

      Reply

  67. Anahita

    Thank you so much for this amazingly helpful post! I just wrote my first media stay email!

    Super grateful :)

    Anahita

    Reply

    1. Explorista

      Very happy to hear that. Good luck!

      Reply

  68. Damian Philips

    Hi thank you so so much, this was really helpful and gained lot of information. we at Staydice.com believe in community travel blog . helps as network with bloggers worldwide . new concept from Sri Lanka works well. any travel blogger who is planning a trip to Sri lanka please contact us we will arrange the free stay as mentioned above. once again thank you so much Milou. hope we will work together soon :)

    Reply

  69. Kathy

    Hi there!

    Thank you SO much for this blog post. I don’t see where I can enter my email to receive the template. Can anyone help me? :)

    Reply

    1. Explorista

      Hi Kathy! Click the banner and you’ll be asked to fill in your email in exchange for the template :)

      Reply

  70. http://www.europetravel360.com/

    Great read, I have been doing reviews in Spain but have ventured to the UK and was came across your article. Do you find that the way you approach a hotel varies from country to country or would you stick to the same method, many thanks, Chris @

    Reply

    1. Explorista

      Hi Chris! No, I actually tend to stick to the same plan of attack for each destination :)

      Reply

  71. Lisa

    Hi.
    Have clicked on the above link given and included my email. Have not received it yet though. Will it be alright if u can send it to (removed)
    Thanks so much for this very helpful tips. :)

    Reply

    1. Explorista

      Hi Lisa! If you email us, we will send it to you!

      Best wishes! X

      Reply

  72. Fawn E Rosenbohm

    Do you still have the free email template?

    Reply

    1. Explorista

      Yes, you get it once you sign up to the mailing list :)

      Reply

  73. Mary

    This is fantastic advice! I am a new blogger and this gives me hope that I might can work with hotels even though my numbers are not big right now. Thanks for the great article!

    Reply

  74. Aoiferosie

    Hi Explorista! Great blog post. I’ve been doing this for a few weeks now and it’s been working out great so far. My problem now is that I’ve have ended up in a small resort that I really don’t want to promote on my blog or social media as it’s awful. The people are nice enough but it’s unhygienic, full of mosquitos etc Have you any advice?

    Reply

    1. Explorista

      Hi! Is this anything you could have foreseen if you had done better research or just bad luck? It’s a lesson learned for sure! The way I approach it is I write honest reviews. So I write the pros and the cons to a place. If it’s really (almost) all bad, I would generally discuss it with the manager first to see if they’d like me to not post instead. So far, they’ve always appreciated a honest review. I always try and look at it in an honest way: things I’m not liking, may be great for someone else. I’m sure that mosquitos are just part of the area, for example, and you couldn’t really blame the hotel for it? However, hygiene would be.

      Good luck on your post!

      Reply

  75. Feetoutofbed

    Thank you for such a useful info! I’ve downloaded the template so now work work work to gain those thousands of UV :)

    Reply

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